Didn't it used to be "location, location, location"? Now it's "marketing, marketing, marketing" since the internet is the best location anyone could possibly have (i.e. a storefront open to the world).
Major point taken regarding "buzzwords". Anything which is stated as "new" seems to take on a life of its own regardless of any inherent quality. Tae Bo, as one example, is NOTHING new under the sun - either to aerobic conditioning OR martial arts. As noted, it's marketing not quality.
Regarding SCARS: a punch is still a punch, a kick is still a kick. Nothing new. The two primary points I would suggest taking away from the videos is (1) the offensive mindset/mental retraining and (2) the simplicity and flow of offensive technique arranged in such a way as to overwhelm and devastate your opponent. Either of these points can be taken and used with whatever anyone is currently doing for martial arts training. The SCARS videos are merely a bunch of drills which put these points to work. Nothing overtly superior, just another way of doing the same thing. 'Course it wouldn't sell as well if Peterson didn't say it was "better" than everything else available
I guess the lesson to learn here would be that the martial arts is just one more arena where we all need to be intelligent and educated consumers. Compare "labels", do the research, use your eyes and a healthy dose of common sense before paying your money (thankfully I didn't buy the SCARS tapes - I dubbed them from a friend...WHEW!).