Likes Likes:  0
Page 2 of 2 FirstFirst 1 2
Results 16 to 20 of 20

Thread: School Promotion

  1. #16
    pildo Guest

    Default

    In our country only
    Yellow pages
    Web site

    <ahref="http://www.nirvana-shop.com/ref.php?id=540976fcd6bb19"target="_blank"><imgsrc="http://www.nirvana-shop.com/images/banners/120nirvana.gif"border="0"alt="NirvanaCannabisSeeds-Straightfromthebreeder!"></a>

  2. #17
    Simon Fraser Guest

    Default Local advertising

    I recently had to advertise a beginners course for my dojo, and I put posters up in the local corner shops, in the community centre where we train, in dojo members' workplaces, on the website, and an ad in the local paper. By far the most expensive was the ad in the local newspaper, and I didn't get a single person through it. The most common way people found out about it was the mention on the club website - two people had found that within an hour of me putting the poster up there. Mind you, if you search for our martial art and the name of our town, we're the top link, so that probably helped. I had half a dozen responses just from word of mouth, two or three from posters in the local stores, and one or two from posters up at work in big companies.

  3. #18
    Join Date
    Sep 2004
    Location
    Last four years have worked and lived in Germany and Greece
    Posts
    29
    Likes (received)
    0

    Default

    I have found that advertizing in the Yellow Pages is more of a status than actual source of obtaining new students.

    A few new students do come that way, but I have found over the course of my teaching career that the best thing for myself and my students is to be highly visible. We participate in every community affair, parties, celebrations at national holidays, out in the park, and we also frequently train outdoors. Regardless of the weather we hold out door classes. It is a good training method to work students at their maximum potential as they may relax a bit in the dojo. Students get rid of their shyness to perform in front of crowds, their self esteem improves, skill improves and the school is visibly active in the community.

    If instructors do have other source of earning an income and do not depend on the dojo for their sole survival, then, producing quality students is the focal point as opposed to how many will enter through the door to register. A school's success is not categorized by the number of students but by the quality of students. Huge numbers are easily defeated by few well trained, well focused clear thinking individuals.

    But, I do understand that the rent must be paid, and all the other bills must be met also. I solved this problem 19 years ago by becoming a non profit organization. We support the community by offerring a variety of classes in which karate and kobudo are included. In this way the rent is paid, and the teaching method is not compremised.

    But then, I also have a full time job.
    Katherine Loukopoulos
    Bubishi Karate Do Organization

  4. #19
    Join Date
    Oct 2004
    Posts
    24
    Likes (received)
    0

    Default

    I've made a website in which I promote the dojo I train in. I've found it to be a good way to advertise. I think newspaper adds are OK too and banners placed at certain ocasions (tourneys). The best advertisement could come from "word of mouth". A happy costumer bring some more people. A serious instructor who knows how to attract people and keep them inside by teaching them and respecting them would survive in this world full of MA offers.
    And I think a dojo team should get involved in many social things. They should be everywhere Not to annoy but to attract attention.
    Ramona Iftode
    Martial Arts

  5. #20
    Join Date
    Sep 2004
    Location
    Last four years have worked and lived in Germany and Greece
    Posts
    29
    Likes (received)
    0

    Post Dojo Advertisement

    I do agree that the dojo needs to be involved in many social events. Is is one positive way to keep the youth within the dojo and to focus their energy into constructive things. Their sense of pride is boosted by friends and family members who cheer them on at these performances.

    In Japan, a lot of thought goes into selecting a dojo because the individual will be there for the long haul. Most dojo have a few select members, and only few dojo have large numbers. Most Japanese work and have work obligations, have a family and family obligations, and to add balance in their lives also train and/or learn something. It is unthinkable to think about being promoted or be noticed in the dojo. One has to earn such a place in the dojo. Once part of the group very rarely they leave. It is perceived as each person's responsibility to do his duty for the success of the dojo. Success, however, does not translate into huge numbers of students. It translates into quality of students.
    Katherine Loukopoulos
    Bubishi Karate Do Organization

Page 2 of 2 FirstFirst 1 2

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •