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11th February 2004, 18:59
#1
Effectively "Selling" a MA School?
Hello Allie,
I just have a general question in terms of the marketing and building of a strong customer base as it pertains to getting (and keeping) a martial arts school up and running.
Did you ever have problems really attracting students to join your schools?
I guess what I'm asking is, martial arts really aren't considered to be a necessesity to most people, so what were some of the ideas you used in order to sell it as something that would be beneficial over the countless other activities a person could undertake?
Thanks in advance!
Walt Jennings
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14th February 2004, 19:56
#2
Dear Walt:
Nothing is ever easy. Bringing the students through the doors is all about marketing. I think the best thing for you to do is read up on that a bit. My recommendation is that you do as much different types of marketing at once as you can. Most things are very inexpensive.
I just released a video on it called A complete Education for a martial arts professional.
Available at Lininja.com It may help you.
In spirit;
Allie
Alberigo
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