I am wondering, what kind of promotion and marketing scheme are suitable for Gendai Jujutsu?
I have seen some P/M schemes which are "historically creative" though unprovable.. call it improper if you will, such as one group here in Indonesia which claims to be "original xxxxshin-ryu Ju-Jitsu" while in reality they never trained real any Japanese Jujutsu and only reconstruct "Ju-Jitsu" from bits and pieces of Judo, Karate and Silat.
Brazil Jiu-Jitsu guys promoted their art as "the ultimate fighting art which are superior to all other martial arts, the others are fake, we are for real fighting", however these kind of marketing work tends to draw people with wrong attitudes.
Sometimes people could get away by marketing the art according to the charisma of the founder, for example "we are teaching the art of Prof. Kirby, who developed his current methods of Jujutsu after 30 years of training and researching traditional Jujutsu and police self-defense". Or "we are teaching the art of Mr. Roy Hobbs, who spent years in Japan learning Jujutsu under the Master, and was given permission to start his own style". However, if the name of the founder are not famous in the area where we are going to market the art, then the marketing scheme are not going to be effective. (people are going to say "who's kirby? who's hobbs? could they beat Gracie?" and other stupid things like that)
I am asking this because I would like to know what are the proper and acceptable ways of marketing Gendai Jujutsu. Because we don't want to be seen as thugs/streetfighters, and we also don't want to be seen as hijackers of the noble Koryu Jujutsu lineages.
Also, we don't intend to market Gendai Jujutsu as a McDojo operation. I still teach for free in universities, and many of my friends do the same. See, we're not even commercially-oriented. We just want to discover new friends who likes the movements of Gendai Jujutsu and would like to train together with us.
Any useful comments will be much appreciated.