I've no idea what is with the "guro" thing, but I looked at the site. It seems that their instructor, Kevin B. Smith (no relation!), is a 34 year old master that's been inducted into the Martial Arts Hall of Fame! He's now created his very own martial art system, and wants us all to learn it on-line from him! (snicker)
As far as letting you know what we think of the web site ... aside from the basic ridiculousness of the premise you are espousing, the gray on gray color scheme is a bit hard to read. You also need a qualified editor to go through and correct the many language mistakes which make your web site seem much less than professional. Here's one of my favorites! ...
Not only will you learn our full system of self-defense, but you will also gain access and incite into our Philosophy, Fitness & Nutrition as well.
Lovely! I could actually feel several English professors cringing as they read that!
Paul Smith
"Always keep the sharp side and the pointy end between you and your opponent"