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Thread: Effectively "Selling" a MA School?

  1. #1
    Join Date
    Aug 2002
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    Default Effectively "Selling" a MA School?

    Hello Allie,

    I just have a general question in terms of the marketing and building of a strong customer base as it pertains to getting (and keeping) a martial arts school up and running.

    Did you ever have problems really attracting students to join your schools?

    I guess what I'm asking is, martial arts really aren't considered to be a necessesity to most people, so what were some of the ideas you used in order to sell it as something that would be beneficial over the countless other activities a person could undertake?

    Thanks in advance!
    Walt Jennings

  2. #2
    Join Date
    Apr 2001
    New York
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    Dear Walt:

    Nothing is ever easy. Bringing the students through the doors is all about marketing. I think the best thing for you to do is read up on that a bit. My recommendation is that you do as much different types of marketing at once as you can. Most things are very inexpensive.

    I just released a video on it called A complete Education for a martial arts professional.

    Available at It may help you.

    In spirit;

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