Even sex can't sell the Games
Having confounded the sceptical world and actually built the stadia for the Olympics, the Greeks now cannot be bothered to turn up for the Games.
Four years ago the Australians packed out even the most obscure events, such as Honduras v Finland at baseball. But the 10,000-seat beach volleyball stadium has only enjoyed any real kind of crowd when the Greeks themselves have been competing. And given that beach volleyball is about sex, and sex - I read somewhere - is an international language, this apathy is almost perverse. There is now talk of giving tickets away.
What's the problem? One theory is that the Greeks are scared of terrorism. But everybody knows, from the history of security at Athens airport, that they don't care at all about being blown to pieces. In any case the "too-scared-to-travel" stereotype belongs to the Americans.
I think the truth may be that the Greeks never wanted the Games at all. They are not a sports-loving nation, not like the mad Australians or the perpetually disappointed British. And Greece winning the soccer Euro Cup was just an aberration, like France winning the 1998 World Cup.
No, the Greeks, being a nation of builders, just tendered for the biggest building job going. Having (unusually) completed most of it without leaving all those iron struts sticking from a hundred unfinished second floors, they now have other things to do, such as eating, dancing, fleecing tourists, playing backgammon and reading the poems of Cavafy.